Business leaders understand the value of an engaged workforce. We know that engaged employees are problem solvers, innovators, and influencers--and they represent an over-achieving minority, with Gallup Polls from 2015 and 2016 measuring engagement levels in the low 30%s.
It almost seems like an unsolvable problem, reaching Boomers to Millenials, through the use of one platform. Understanding how each audience receives information is an excellent first step to a solution. With Millennial employees ushering in a new generational majority, a sharper focus on mission, purpose, and impact has emerged as a dependency for engagement. Business leaders want more engagement because we know it means less turnover, tighter teamwork, and better margins. But how do we achieve an engaged workforce? It requires a different approach from traditional “push” communications. Engagement is not just about communication--it is about gaining personal commitment to the success of an organization.
An "engaging" intranet is much, much more than an intranet with quirky and enjoyable apps, like "quote of the day." Based on what we know about employee engagement and the Millennial workforce, learn how to incorporate all the value-rich aspects of your organization (mission, social impact, philanthropy) into your intranet to encourage meaningful participation and gain commitment to organizational success.
Michelle Esposito,
Founder and Senior PartnerRogue Services and Solutions
